Старый 24.10.2020, 09:47   #1
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По умолчанию That certainly appears to be true with Madden

Nintendo Alter put a new US August hardware revenue record. That defeat the previous record set in Mut 21 coins 2008 from Nintendo Wii. NPD says that Shift unit earnings more than doubled over precisely the exact same period this past year. This strength was reflected in applications sales too, as nine of the top 20 are Switch exclusives, and that's without counting digital earnings for Switch games.

The top-selling match in August was Madden NFL 21, also this year's entry in the annual football franchise is currently #6 at the year-to-date charts. Its strong performance is no surprise, however, as NPD notes this is the 21st year in a row that a Madden NFL game has been the best-seller in its own release month.

Countless new players have joined Electronics' (NASDAQ:EA) EA Player Network because the beginning of April. Gamers were highly engaged throughout the pandemic, which led to strong earnings for the business last quarter, but the lingering question on investors' minds has been how long this period of increased player action might endure.

EA reported that earnings of their new Madden are up nearly 20% year over year from the first week after release. The game is also being played more with more than 17 million games played at the new mode, '' The Yard. This comes following Madden NFL 20 undergone its own record year for the franchise with the maximum engagement levels in its history. Madden NFL 20 led to a strong fiscal first quarter of growth in EA's live services business, which grew net bookings 61% year over year to $1.1 billion.

Player acquisition in Madden NFL 20 was up 140% year over year last quarter. This tendency also played out in FIFA 20, which attracted seven million new players. As Chief Operating Officer Blake Jorgensen said during the July earnings forecast,"This is important, in that people who have played the game lately are more inclined to buy the new one"

That certainly appears to be true with Madden. The growth in sales for the latest version comes after CEO Andrew Wilson explained previously the usage of sports and entertainment is moving from linear to buy Madden nfl 21 coins interactive. "We have seen both of these trends accelerate during the COVID-19 period," he said. If earnings of Madden 21 aren't any indication, EA may wind up using a very strong fall season of gaming and continued expansion in dwell services revenue.
 
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